We worked with War Sport to promote the launch of their GPR-CC rifle developed for combat and competition. We were asked to produce a 30-sec commercial for web and broadcast to be integrated with a landing page, social and print advertising. It was a great opportunity to work with our partners Joel Musch and Dsquared Media who helped bring our vision to life with a solid commercial spot and dynamic web presence. With the consistent style presented in the “LESS IS WAR” concept, it is easily one of the coolest pieces we’ve done.
War Sport was also in need of a comprehensive guide for their brand. Having decided to keep their current mark, they called on our team to help polish up their logo and further define their look moving forward. Through a careful and intense process, our team worked through research and full assessment to create a detailed guide for the War Sport brand complete with logo usage, fonts, color scheme and styling exploration. Click through below to preview the guidelines.
We were also given the go ahead for a redesign of their current product catalog. With SHOT Show looming around the corner, our team worked diligently to weed through photography, assets and technical data with the goal of making the best delivery of information possible through a dynamic layout that catered to the entire product line.