Precision Delta Corporation began in the garage of a struggling Mississippi Delta farmer in 1982. Since then they’ve become an established manufacturer and distributor of ammunition for law enforcement and sports shooters . They contacted us wanting an update to their look and a way to relaunch their brand.
Over several weeks we vetted concepts through many brainstorming sessions to create a unique set of visual assets that spoke through authoritative but educational messaging developed from principles of safety, education, performance and trust.
Precision Delta is a name that embodies the company in two key aspects. While “Precision” speaks to craftsmanship, quality and expertise, “Delta” speaks to the birthplace, family roots and history of hard work behind the brand. The primary mark we landed on was designed to be a strong, quick read with shapes that encapsulated their business and a color palette that spoke to their home.
After the brand was nailed down, we sank our teeth into the next task which was to revamp their online store. Serving as their primary point of sale, PrecisionDelta.com was redesigned as a responsible web presence with a focus on better UI and overall user experience for customers.
With a new store nearly live and the word out on social channels, we quickly took to finishing new packaging, photography and print campaigns to support the launch. The results of the integrated brand relaunch confirmed a great leap forward for the Precision Delta family.