GLOCK Inc. needed a concept to introduce their new crossover category and the debut of the G19X pistol. Created from the design of the MHS pistol, the G19X crosses the frame of the GLOCK 17 with the slide of a GLOCK 19 with multiple new enhancements and features as requested by the bid for US Army sidearm contract. We designed the campaign visuals as an ode to the rigorous testing and multiple applications of the pistols use whether it be military contractor or civilian.
Along with the creation of a custom logo, we produced photography, event design as well as print and digital advertising to support the debut. The GLOCK 19X launched alongside additional pistols to the Gen5 family featured by Team GLOCK in the launch video seen in the event booth for SHOT Show 2018.
To support the launch of the 19X landing page, we were tasked with creating environments to speak to the true ruggedness of this pistols design. Constructed alongside professionals from GLOCK Inc., we photographed the G19X in real-life environments by recreating them in studio and using some post-production editing techniques to complete the final look.
Visit 19X.GLOCK.US for more information.